1. Introduction

Aed Energy Ltd (“Aed Energy”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, www.aed.energy, contact us or submit an enquiry through our website.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection laws.

2. Who We Are

Aed Energy Ltd is a UK-based energy technology company developing high-temperature thermal energy storage solutions for industrial applications.

Registered company: Aed Energy Ltd

Company number: 14531389

Registered address: 19 Grapht Works, Victoria Road, London, W3 6UU, United Kingdom

Website: www.aed.energy

Contact: info@aed.energy

Aed Energy Ltd is the data controller responsible for personal information collected through this website.

3. Information We Collect

Contact information

• Name and job title

• Company or organisation

• Business email address and telephone number

• Country or business location

Industrial assessment information

• Industry and industrial application

• Facility location

• Current energy or fuel sources

• Process temperature requirements

• Thermal power demand and operating profile

• Additional technical or operational information voluntarily provided

Website usage information

• Website traffic and usage statistics

• Browser and device information

• Technical information necessary for website operation and security

We do not intentionally request sensitive personal information through our website forms.

4. How We Use Your Information

We use the information collected to:

• Respond to enquiries and requests for information.

• Evaluate potential applications of our thermal storage technology.

• Conduct preliminary technical and commercial assessments.

• Communicate with prospective customers, partners and other business contacts.

• Arrange meetings and provide relevant technical information.

• Improve our website, services and user experience.

• Meet applicable legal and regulatory obligations.

We do not sell personal information to third parties.

5. Legal Basis for Processing

We process personal information where we have a lawful basis, including:

Legitimate interests: To respond to business enquiries, evaluate potential projects, develop commercial relationships and operate our business.

Pre-contractual steps: Where processing is necessary to assess or prepare a potential contractual relationship at your request.

Legal obligations: Where processing is required to comply with applicable laws.

Consent: Where consent is required for specific activities, including certain marketing communications or tracking technologies.

You may object to processing based on legitimate interests and withdraw consent where consent is the applicable legal basis.

6. Sharing Your Information

We may share personal information with trusted service providers who support our website hosting, communications, IT infrastructure and business operations.

Our website is hosted using Framer, which may process website and form information on our behalf.

We may also share information with professional advisers or relevant project partners where necessary for an assessment or potential commercial engagement, subject to appropriate confidentiality and data protection safeguards.

We do not disclose personal information to third parties for their independent marketing purposes.

7. International Data Transfers

As Aed Energy operates internationally, personal information may be processed or accessed outside the United Kingdom.

Where applicable, we use recognised legal mechanisms and appropriate safeguards for international transfers, including relevant adequacy regulations or approved contractual protections.

You may contact us for further information about safeguards applicable to your information.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Business enquiries and preliminary assessment information will normally be retained for up to 24 months following our last meaningful interaction, unless an ongoing commercial relationship, legal obligation or legitimate business requirement justifies longer retention.

Information relating to contractual relationships may be retained for longer where required by applicable law.

9. Website Analytics and Cookies

Our website uses Framer’s built-in analytics to understand website traffic and performance. Framer Analytics operates without tracking cookies and provides aggregated, anonymised usage information.

If we introduce additional analytics, marketing tools or other technologies that require consent, we will provide appropriate information and obtain consent where legally required.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Access to personal information is limited to authorised personnel and service providers with a legitimate business need.

11. Your Data Protection Rights

Subject to applicable law, you may have the right to:

• Request access to your personal information.

• Request correction of inaccurate information.

• Request deletion of your information.

• Restrict or object to certain processing activities.

• Request transfer of your information where applicable.

• Withdraw consent where processing is based on consent.

You have the right to object to processing of your personal data for direct marketing at any time.

To exercise your rights, contact us at info@aed.energy.

You also have the right to raise a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk or, where applicable, a relevant EU data protection authority.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our operations, website functionality or applicable legal requirements.

The latest version will always be available on our website.

13. Contact Us

For questions about this Privacy Policy or how we process personal information, please contact:

Aed Energy Ltd

19 Grapht Works

Victoria Road

London W3 6UU

United Kingdom

Email: info@aed.energy

Website: www.aed.energy